This year’s Page Up Annual Conference is designed around a simple, practical promise: if you’re going to get on a plane and invest two days, you should leave with work that immediately improves how you want and need to operate.
A 48-hour working lab where you build, test, and leave with solutions you need - ready to deploy. Bring your toughest challenges and walk away with the strategies, tools, and momentum that will transform you and your team for the future, starting the next day.
Co-Chairs:
Monica Bertran, Head of Corporate Communications, Bloomberg Industry Group
Ephraim Cohen, Global Lead for Data and Digital/Generative AI, FleishmanHillard
Early Bird rate expires on August 28.
Corporate/Agency Early: $2,440
Corporate/Agency: $2,550
Academic Early: $1,120
Academic: $1,230
Nonprofit Early: $1,730
Nonprofit: $1,870
Registration
5:00 p.m. – 6:00 p.m.
Welcome Reception & Dinner
6:00 p.m. – 9:00 p.m.
Registration
7:30 a.m. - 5:00 p.m.
Networking Breakfast
7:45 a.m. – 8:45 a.m.
New Member Breakfast
7:45 a.m. – 8:45 a.m.
Welcome and Morning Connection
8:50 a.m. – 9:20 a.m.
Opening Keynote: What CEOs Need From Communications Now
9:20 a.m. – 10:05 a.m.
The role of communications is changing, and so are the expectations that come with it. In this opening keynote, Torod Neptune will share what business leaders need from their communications partners today, where communications can make the biggest difference and what it takes to become a trusted strategic advisor. Together, we’ll explore how communications can move from supporting the business to helping shape it.
The takeaway: A better understanding of how business leaders view the role of communications and where you can create more value.
The Strategy Lab: Become a Strategic Communications Leader
10:05 a.m. – 11:05 a.m.
OPTION 1: Prove Your Value: Metrics That Matter Today
Move beyond vanity metrics and explore how communicators can measure what matters. This session will provide practical approaches for connecting communications efforts to business priorities and demonstrating meaningful impact.
Angela Dwyer , VP of Insights at Fullintel, IPR Measurement Commission
Carolina Mata , SVP, Employee Experience, Integral/Co-lead of Page Measurement Affinity Group
OPTION 2: Plan for What's Next: Modern Communications Planning
Explore how communications teams can build plans that are strategic, flexible, and responsive to a rapidly changing
OPTION 1: Prove Your Value: Metrics That Matter Today
Move beyond vanity metrics and explore how communicators can measure what matters. This session will provide practical approaches for connecting communications efforts to business priorities and demonstrating meaningful impact.
Angela Dwyer, VP of Insights at Fullintel, IPR Measurement Commission
Carolina Mata, SVP, Employee Experience, Integral/Co-lead of Page Measurement Affinity Group
OPTION 2: Plan for What's Next: Modern Communications Planning
Explore how communications teams can build plans that are strategic, flexible, and responsive to a rapidly changing environment. Participants will consider new approaches to prioritization, resources, and execution.
Anna Kukowski, Head of AXIS Re/Enterprise Marketing and Communications; Sustainability Director, Axis
Amy Dietz, AVP, Enterprise Communications, Cognizant
Facilitated by Annette Busateri, President & Principal Consultant, ALB Communications LLC
OPTION 3: Think Around the Corner: Scenario Planning & Forecasting
Learn how to anticipate what's next by identifying emerging trends, risks, and opportunities. This session will introduce practical approaches to scenario planning that help communicators prepare before uncertainty becomes urgency.
Whit Clay, Partner, Head of New York Office, Longacre Square Partners
Joe Householder, Partner, Longacre Square Partners
The takeaways:
Build stronger communications strategies that connect to business priorities and can adapt to changing circumstances.
Demonstrate and communicate the value of communications through meaningful measurement and business impact.
Think ahead by using forecasting and scenario planning to prepare for emerging risks and opportunities.
Networking Break
11:05 a.m. – 11:35 a.m.
Peer Learning Roundtables
11:35 a.m. – 12:05 p.m.
Bring your toughest communications challenges to the table and learn from peers facing similar issues. Using the Page Navigator as a guide, participants will explore where their function stands today, identify what may need to change and exchange practical ideas and perspectives with peers navigating similar challenges. Leave with insights and solutions you can take back to work, and greater clarity to plan, advocate and lead with evidence.
Networking Lunch
12:05 p.m. – 1:05 p.m.
The New Media Playbook: Winning in an LLM-Powered World
1:05 p.m. – 2:05 p.m.
Cognizant’s Global Communications team did not set out to transform itself through AI. It set out to solve problems, and the distance between an idea and a working capability rapidly shrank. Using his team’s 15-month journey as a seven-step case study, Jeff DeMarrais shows where human judgment proved essential and where the system could run on its own.
The takeaway: A practical framework for adapting your media and content strategy to the emerging AI-powered information ecosystem.
AI Lab: Communications in an AI-Powered World
2:05 p.m. – 3:05 p.m.
OPTION 1: Know Your Audience: Synthetic Audiences in Action
Move beyond experimenting with AI and explore practical ways communications teams can put it to work. Participants will examine real-world applications, opportunities, and considerations for using AI effectively and responsibly.
Jennifer Jones-Mitchell , Founder and CEO, Human Driven AI
OPTION 2: See It Coming: From Issues Forecasting to Crisis Response
Issues rarely become crises without warning. Explore how communicators can identify emerging signals, assess potential risks, and prepare for what’s ahead before putting those skills to the test in an
OPTION 1: Know Your Audience: Synthetic Audiences in Action
Move beyond experimenting with AI and explore practical ways communications teams can put it to work. Participants will examine real-world applications, opportunities, and considerations for using AI effectively and responsibly.
Jennifer Jones-Mitchell, Founder and CEO, Human Driven AI
OPTION 2: See It Coming: From Issues Forecasting to Crisis Response
Issues rarely become crises without warning. Explore how communicators can identify emerging signals, assess potential risks, and prepare for what’s ahead before putting those skills to the test in an interactive, AI-powered crisis simulation.
Rachel Catanach, Global Chair, Corporate Affairs, Senior Partner, General Manager, New York, FleishmanHillard
Stephen Power, Brunswick Group, Head of Energy, Renewables, and Resources Group
Facilitated by Nate Teti, VP, Head of Washington, DC Office, Equinor
OPTION 3: The GEO War Room: What Happens When AI Gets Your Company’s Story Wrong?
AI can surface outdated information, get important details wrong, and shape perceptions before you even know there’s a problem. In this interactive GEO War Room, participants will look at where corporate reputations are most vulnerable and work through what to do when AI isn’t telling the story you want told.
Andrew Wiecek, EVP, Global Lead, Content, Discovery & Influence, MWW
The takeaways:
Put AI to work: Explore practical applications for using AI to better understand audiences, test ideas, and strengthen communications strategies.
Prepare for what's next: Use AI to anticipate emerging issues, assess risks, and enhance crisis preparedness and response.
Networking Break
3:05 p.m. – 3:35 p.m.
Business Meeting
3:35 p.m. - 4:20 p.m.
The Six-Month Reset: Reclaim Your Energy, Focus & Momentum
4:20 p.m. – 5:20 p.m.
Close the day with an opportunity to pause, reflect, and reset. Through guided reflection and practical exercises, participants will identify what they want to carry forward, what they want to leave behind, and where they want to focus their energy over the next six months.
The takeaway: Leave with clarity, renewed energy, and a personal six-month commitment—not just a notebook full of conference notes.
Closing Remarks
5:20 p.m. – 5:30 p.m.
Networking Reception & Dinner
6:30 p.m. – 9:30 p.m.
Networking Breakfast
7:45 a.m. – 8:30 a.m.
Opening Remarks
8:30 a.m. – 8:35 a.m.
Employee Experience & Change Management: Leading Through Transformation
8:35 a.m. – 9:25 a.m.
Change may be inevitable, but how employees experience change is not. Whether an organization is navigating a transformation, restructuring, merger, new strategy, or cultural shift, communications plays a critical role in building understanding, trust, and momentum.
This session will explore how communicators can help leaders bring employees along through uncertainty—moving beyond simply communicating what is changing to helping people understand why it matters, what it means for them, and what comes next.
The takeaway: Strategies for communicating change in ways that build trust, reduce uncertainty, and move employees from awareness to action.
The Leadership Lab: Leading Organizations Through Change
9:25 a.m. – 10:25 a.m.
OPTION 1: Stay Ahead: Building a Proactive Reputation Strategy
Explore how communications leaders can move from reactive reputation management to a more proactive approach. Participants will consider how to anticipate risks, strengthen trust, and prepare for the moments that matter.
Tyrone King , Vice President, Communications, Switch Intelligence Inc
Kelly Stepno , APCO, Reputation Chair
Laura Micheli , VP, Corporate Communications, BMO Financial Group
Facilitated by Sophia Marshall , Founder & Principal, Stratavance Consulting
OPTION 2: Communicating Through the Deal: M&A Communications That Work
OPTION 1: Stay Ahead: Building a Proactive Reputation Strategy
Explore how communications leaders can move from reactive reputation management to a more proactive approach. Participants will consider how to anticipate risks, strengthen trust, and prepare for the moments that matter.
Tyrone King, Vice President, Communications, Switch Intelligence Inc
Kelly Stepno, APCO, Reputation Chair
Laura Micheli, VP, Corporate Communications, BMO Financial Group
Facilitated by Sophia Marshall, Founder & Principal, Stratavance Consulting
OPTION 2: Communicating Through the Deal: M&A Communications That Work
Explore the communications challenges that come with mergers and acquisitions, from announcement through integration. The session will focus on aligning leaders, managing uncertainty, and maintaining trust among employees and key stakeholders.
Mallard Holliday, SVP, Corporate Communications, Cox Communications
Lara Lambert Valentino, Chief of Staff & Director, Executive and Employee Communications, Smurfit Westrock
Ali Duncan Martin, Director, Corporate Communications, BMO Financial Group
Facilitated by Annette Busateri, President & Principal Consultant, ALB Communications LLC
OPTION 3: Your Next Six Months: Level Up Your Career
Take a step back from the day-to-day and focus on what's next in your career. Participants will identify opportunities to strengthen their skills, leadership, visibility, and relationships over the next six months.
Jessica Bayer, DHR, Corp Affairs and Communications, Managing Partner
Phil Nardone, PAN Communications
Bill O’Leary, Spencer Stuart
Facilitated by Matt Freeman, AVP, Corporate Communications, Cox Communications
The Takeaways:
Lead communications through transformation by building trust, navigating uncertainty, and engaging employees and stakeholders.
Strengthen organizational reputation and resilience by anticipating risks and communicating proactively.
Invest in your own leadership and career with practical actions you can take over the next six months.
Networking Break
10:25 a.m. – 11:00 a.m.
Closing Keynote: The CEO Perspective: Leveraging the Value of Strategic Communications
11:00 a.m. - 12:00 p.m.
What do CEOs need most from their communications leaders in a rapidly changing business, political, and social landscape? In this closing conversation, Chris shares the CEO perspective on the evolving role of communications, exploring what distinguishes a trusted strategic advisor from a functional partner. From delivering actionable counsel and demonstrating business value to managing reputation risk and guiding organizations through transformation, this discussion will examine how communications leaders can better anticipate executive needs, influence critical decisions, and earn a lasting seat at the leadership table. Attendees will leave with a clearer understanding of how to deliver the insights, advice, and
What do CEOs need most from their communications leaders in a rapidly changing business, political, and social landscape? In this closing conversation, Chris shares the CEO perspective on the evolving role of communications, exploring what distinguishes a trusted strategic advisor from a functional partner. From delivering actionable counsel and demonstrating business value to managing reputation risk and guiding organizations through transformation, this discussion will examine how communications leaders can better anticipate executive needs, influence critical decisions, and earn a lasting seat at the leadership table. Attendees will leave with a clearer understanding of how to deliver the insights, advice, and business impact CEOs need most.
Closing Remarks
12:00 p.m. – 12:05 p.m.
Lunch
12:05 p.m. - 1:05 p.m.
Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event.Registration fees are non-transferable.
Page is a trusted space for peer learning, not pitching. As part of our community standards, we ask all members to honor our Non-Solicitation Policy by refraining from any unsolicited outreach or follow-up intended to promote services. While meaningful connections often arise through shared learning, our programs are not sales environments.
If you experience unwelcome solicitation, you may report it confidentially to Page CEO Rochelle Ford at rford@page.org. Thank you for helping ensure our conference remains a space of trust, respect, and professional growth for all.
The Page US Visa Guide in the documents column provides essential information for Page and Page Up members traveling to the United States for Page events. We understand that navigating visa requirements can be complex, and we want to ensure you have the information needed for a smooth experience. Upon request, Page will provide an official invitation letter. Please reach out to Dan Strouhal at dstrouhal@page.org for the invitation letter or any other related queries.
